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Sonia Rykiel for H&M

By thechicexpo · October 31, 2009 · 0 Comments · 71 Views

Sonia Rykiel for H&M. The newest fashion designer teaming up with H&M is none other than Sonia Rykiel.The French house will feature two collections for the H&M brand with one being released in the Holiday season, and the other just in time for spring. The Holiday collection will feature lingerie which will be sold at 1,500 H&M stores worldwide as well as Sonia Rykiel boutiques starting December 5, 2009.

As far as the spring collection we can expect a collection featuring an iconic knitwear for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.

"Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity - as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40 anniversary runway show - and in that spirit this collection is all about revelling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop,” says H&M creative advisor Margareta van den Bosch. “It’s a wonderful highlight for our main collection.”

I'm excited to see what this collaraboration will bring, whenever H&M teams up with a designer hotness is created and they usually sell out pretty quickly, so mark your calenders ladies!

 


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